Resource and Tools List: Google Digital Marketing & E-commerce Professional Certificate Course.

One of the key takeaways from enrolling in the Coursera-Google Digital Marketing & E-commerce Professional Certificate Course is the myriad of tools and resources shared by the subject matter experts from Google that facilitated the course.

Here is a list of the resources and tools shared in the Google Digital Marketing & E-commerce Professional Certificate Course:

Customer Persona Generators

Google Tools

Social Listening Tools

HubSpot Social Media Management Software
Sprout Social
Falcon.io – Brandwatch
Hootsuite

Photo Editing

For paid software for photo editing, you can try the following products:

For free or open-source software for photo editing, you can try the following options:

Video editing

For video editing, you can try the following products:

For free or open-source software for video editing, you can try the following options:

Graphic design

For graphic design, you can try the following products:

For free graphic design options, you can try the following:

Social Media Analytics Tools

Social Testing

Social testing is an experimental process that shows how social media content is performing among target audiences.

Email Marketing

Media Planning Tool

Marketing Analytics Tools

Marketing Suites – Analytics

Open source tools

Open source tools for marketing analytics include:

Advertising Platforms

A/B Testing

Google Optimizer
Hubspot
Optimizely
Google Marketing Platform – Optimization

Other tools for A/B testing

Here is a list of several other tools for A/B testing:

AB Tasty: Pricing is available by custom quote
Convert: Free trial is available
Crazy Egg: Free trial is available (requires billing information)
Google Optimize: Google Optimize is free while Google Optimize 360 is a paid subscription
Instapage: Free trial is available (requires billing information)
Optimizely: Pricing is available upon request
Unbounce: Free trial is available (requires billing information)
VWO: Free trial is available

Monitor your ad variations: This article describes how to monitor the performance of ad variations and interpret results.
Monitor your campaign experiments: This article describes how to monitor the performance of a campaign experiment in a scorecard.

To try a sample size calculator for A/B testing that includes a feature to estimate the required duration for a statistically valid test, refer to the following link:

Sample size calculator: Use this calculator to estimate how many users you need and how long you should run an A/B test.

About campaign drafts and experiments: This article provides an overview of draft campaigns and experiments.
Set up an ad variation: This article provides instructions to set up an ad variation.
Test your automated bid strategies: This article describes how to test bidding strategies.

Firebase is an app development platform that helps developers build apps that people enjoy.

The Definitive Guide to Stakeholder Management: Learn more about managing stakeholders based on their need-to-know in this Smartsheet article.
Understanding the trust equation: Learn more about the trust equation developed by Trusted Advisor Associates, LLC.
Stakeholder analysis: a pivotal practice of successful projects: Learn more about identifying and classifying stakeholder influence from a paper published by the Project Management Institute.

Microsoft Excel

Sort data in a range or table: This page guides you through all the steps you will need to sort data by number, text, and color.
Filter data in a range or table: This article has step-by-step instructions on how to filter an Excel spreadsheet to show only the data you want to see.
COUNTA function: This article describes the formula syntax and usage of the COUNTA function in Microsoft Excel.

Create and edit pivot tables: Instructions to create pivot tables in Google Sheets
Create a PivotTable to analyze worksheet data: Help creating pivot tables in Microsoft Excel

How to choose a data visualization: Refer to this pictorial guide for help selecting the right type of chart for your data. You may download and keep it for reference.

Resources for more information

eCommerce Tools

Shopify

Customer relationship management (CRM): These tools help businesses manage and monitor multiple aspects of their company, including sales, marketing, analytics, and customer service. Here are a few examples:

Team collaboration: These tools help teams stay organized and make it easier for them to communicate with each other. Features that might be included in these tools are email, video calls, cloud storage, messaging, file sharing, and more. Here are a few examples:

Digital advertising and PPC: These tools help teams manage their online advertising campaigns:

Digital marketing: These tools make it easier to manage marketing campaigns for email, social media, or other channels:

Search engine optimization (SEO): These tools assist with monitoring and improving a website’s performance in search results:

Analytics: These tools help businesses analyze their website traffic, sales, and other data.

eCommerce

A Better Lemonade Stand: This resource offers articles to help e-commerce entrepreneurs develop better business practices.
HubSpot: HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Their blog offers many resources about digital marketing.
Practical Ecommerce: Practical Ecommerce is an independent online magazine, whose mission is to publish informative articles, commentary, webinars, and podcasts to help online merchants. The magazine is not affiliated with any e-commerce service, platform, or provider.
Shopify blog: Shopify’s blog offers articles to help people achieve e-commerce independence. The blog’s goal is to make it easier for users to start, run, and grow an online business.

Resume Tools