In Running Lean, Entrepreneur and creator of the one-page business modeling tool “Lean Canvas“, Ash Maurya provides a step-by-step blueprint for practicing entrepreneurs who want to increase their odds of success. A business plan rests on a series of leap-of-faith assumptions, each of which can be tested empirically. Running Lean lays out Ash’s approach to breaking these assumptions down so that they can become the subjects of rigorous experiments.

“Running Lean is a systematic process for iterating from Plan A to a plan that works, before running out of resources.”