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In Revolution, Emmanuel Macron, the youngest president in the history of France, reveals his personal story and his inspirations and discusses his vision of France and its future in a new world that is undergoing a ‘great transformation’ that has not been known since the Renaissance. He chronicles his journey from his rural upbringing to the role of mentors in his life, key moments and seizing the right opportunities. The book is part biographical and part a manifesto of his vision for a more prosperous and vibrant France.

At the age of 39, Macron became the youngest president in French history.

Emmanuel Macron was born in Amiens on 21 December 1977. He studied philosophy at Paris Nanterre University, a master’s degree in public affairs from Sciences Po ( Paris Institute of Political Studies) and graduated from the École nationale d’administration in 2004.

 Macron was elected to a second term in the 2022 presidential election, again defeating Le Pen, thus becoming the first French presidential candidate to win re-election since 2002.

 ‘Failure is a feeling long before it becomes an actual result’

Barrack and Michelle Obama are one of my favourite living people and couples alive. I love them both for their confidence, journey, inspiration and consistency. I committed to reading their memoirs back to back: A Promise Land (Barrack) and Becoming (Michelle). Reading the former POTUS and FLOTUS biographies made me humanize them, and connect more to their story, struggles, trials and tribulations. Their stories epitomize what it means to dream bigger than their society.

In Build: An Unorthodox Guide to Making Things Worth Making, former Apple employee and co-creator of the iPhone and iPod Tony Fadell shares lessons learned, mistakes made and advice for navigating the roller coaster of creativity. He writes about starting out in business, Joining Phillips as CTO at age 25, failing with General Magic, Joining Apple as a consultant, co-creating the iPhone and iPod, Starting Nest Labs and his life in building life-changing products. Fadell calls the book “An advice encyclope­dia. A mentor in a box.”

“I was incredibly lucky to lead the team that made the first eighteen generations of the iPod. Then we got another incredible opportunity—the iPhone. My team created the hardware—the metal and glass that you held in your hand—and the foundational software to run and manufacture the phone. We wrote the software for the touchscreen, the cellular modem, the cell phone, Wi-Fi, Bluetooth, etc. Then we did it again for the second-generation iPhone. And then again for the third.”

American engineer, designer and entrepreneur Tony Fadell is often referred to as the father of the iPod. He joined Apple in 2001 and served as the Senior Vice President of the iPod and iPhone division. His team was in charge of building the hardware and foundational software for the iPhone and iPod. He left Apple in 2010 to start Nest Labs with Matt Rogers in a garage in Palo Alto.

Nest Lab was acquired by Google in 2014 for $3.5 Billion. Fadell has over 300 patents to his name and was named as one of Time’s “100 Most Influential People in the World” in 2014.

Career Highlights: Lead software & Hardware Engineer at General Magic, CTO of Phillips at 25, Joined Apple in 2001 as a consultant, his team built the hardware and foundational software for the iPod and iPhone, Started Nest Labs in 2014 with Matt Rogers, Google acquired Nest for 3.2 Billion dollars.

In Take the Stairs: 7 Steps to Achieving True Success, self-discipline strategist Rory Vaden writes about the psychology of overcoming procrastination, taking action and developing the self-discipline it takes to become a person of character and a person of success.  

“Self-discipline is a habit, a practice, a philosophy, and a way of living. Taking the stairs is a mind-set; but it’s not even about the stairs. You might not physically be able to take the silly stairs—but anyone can start making more disciplined choices.”

Take the Stairs is about self-discipline—the ability to take action regardless of your emotional state, financial state, or physical state. It isn’t about doing things the hardest way possible, but it is about doing the hardest things as soon as possible so that you can get whatever you want in life—as soon as possible.

At its core, creative confidence is about believing in your ability to create change in the world around you. It is the conviction that you can achieve what you set out to do.

In Creative Confidence: Unleashing the Creative Potential Within Us All, IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner, provide a framework for unleashing the creativity inherent within each and every one of us. They share stories, insights and lessons learned from working with the most successful businesses and creative teams in their work at IDEO. They expand on concepts such as Creative Confidence, Design Thinking, creative heuristics and strategies for becoming more creative.

One recent IBM survey of more than 1,500 CEOs reports that creativity is the single most important leadership competency for enterprises facing the complexity of global commerce today.

In Stolen Focus: Why You Can’t Pay Attention–and How to Think Deeply Again, British-Swiss writer and journalist, Johann Hari write about our rising inability to pay attention to what really matters. With the advent of social media and other distracting media, staying focused on one particular task is getting harder by the day. Hari interviewed various scientists, thought leaders and experts in the field of technology, and neuroscience to discover the cause, effects and solutions to our stolen focus.

“As human beings get older, they can focus less, and they become convinced that this is a problem with the world and with the next generation, rather than with their own failing minds.”

“The day, and it was a day, that writing started to be fun for me, the day things began to really click, was the day I stopped trying to write sentences and started writing stories.”

James Patterson is one of the most prolific writers in the world with over 400 million copies of his books sold. He is also the first person to sell 1 million e-books. In his memoir, he writes about his humble upbringing to becoming the world’s most successful writer. Patterson shares his writing regimen, his life as an advertising professional, golfing with presidents, worldview and thought process. He had always wanted to write the kind of novel that would be read and reread so many times that the binding breaks and the book literally fall apart – so he did.

I wanted to write the kind of novel that was read and reread so many times the binding broke and the book literally fell apart, pages scattered in the wind.

James Patterson by James Patterson is a great book on how one of the most successful writer of a generation does it. Patterson’s strategies include telling stories, outlining and collaborating with co-writers.

Digital transformation is not about technology— it’s about change. And it is not a matter of if , but a question of when and how.

In What’s Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise, the Chairman of MIT Sloan Center for Information Systems Research, Peter Weill and Research Scientist at MIT Sloan Center for Information Systems Research, Stephanie Woerner provide a framework for building next-generation enterprises in an age of digital disruption.

The authors highlight six questions that every organization should seek to answer in their bid to transform their organization.

I remember where I was on November 4th, 2008, when then-Senator Obama was declared the winner of the 2008 U.S Presidential election,  becoming the first African American to become the president of the United States. Obama’s acceptance speech that night made me cry a lot; I had goosebumps hearing him speak and had renewed hope for the future and the power of possibility. The chant of “Yes we can” by those at the Chicago venue made it more inspiring. Obama started the speech with the following lines:

“If there is anyone out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders is alive in our time, who still questions the power of our democracy, tonight is your answer.”

I fell in love with Barrack Obama during the 2008 election and I still get goosebumps and teary when I hear him speak. Barrack is one of my favourite living people for his audacity of hope, conviction, sense of purpose and charisma. I took me a while to finish “A promised Land” but it was worth the read.

A Promised Land is Barack Obama’s memoir that focuses on his tenure as the 44th president of the United States from 2009 to 2017. He chronicles his early upbringing, early political campaigns, family life, and his first term as president, and the book ends with the events leading to the killing of Osama bin Laden in 2011. I love Barrack so much that I bought both the 28-hours audiobook version and the 768 pages paperback version. I bought the book in November 2020 but did not get to reading it till around May-June 2022.

A promised Land is a great book that humanizes Obama and made me respect him more. Barrack writes about the challenges in his personal life, such as trying to deal with his smoking addiction, the rollercoaster challenge of balancing his political career with his marriage and family. He also spoke about how he got into politics as a way to inspire others and make sense of his mixed heritage. Barrack shared insights into the decision-making process of various tough decisions that he had to make as the most powerful man in the world. He describes the highs and lows, joys and frustrations, unpredictability, and tensions and how he navigated it with a sense of calm.

 The first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil.

A Promised Land – Runaway Bestseller

According to Penguin Random House, the publishers of the memoir: A Promised Land sold more than 3.3 Million units in U.S. and Canada in its first month of publication. International editions have a combined 2.85 million copies in print, bringing the book to 7.55 million copies in print worldwide.

Published on Tuesday, November 17 2020 by Crown, the hardcover U.S. edition of President Obama’s critically acclaimed memoir now has 4.7 million copies in print in the U.S. and Canada, following an initial printing of 3.4 million copies.

Favourite Takeaways from Reading – A Promised Land by Barrack Obama

Seeking Refuge in Books

“Growing up in Indonesia, I’d seen the yawning chasm between the lives of wealthy elites and impoverished masses. I had a nascent awareness of the tribal tensions in my father’s country —the hatred that could exist between those who on the surface might look the same. I bore daily witness to the seemingly cramped lives of my grandparents, the disappointments they filled with TV and liquor and sometimes a new appliance or car. I noticed that my mother paid for her intellectual freedom with chronic financial struggles and occasional personal chaos, and I became attuned to the not-so-subtle hierarchies among my prep school classmates, mostly having to do with how much money their parents had.

And then there was the unsettling fact that, despite whatever my mother might claim, the bullies, cheats, and self-promoters seemed to be doing quite well, while those she considered good and decent people seemed to get screwed an awful lot.

“All of this pulled me in different directions. It was as if, because of the very strangeness of my heritage and the worlds I straddled, I was from everywhere and nowhere at once, a combination of ill-fitting parts, like a platypus or some imaginary beast, confined to a fragile habitat, unsure of where I belonged. And I sensed, without fully understanding why or how, that unless I could stitch my life together and situate myself along some firm axis, I might end up in some basic way living my life alone.”

Mother instilled a reading habit

I didn’t talk to anyone about this, certainly not my friends or family. I didn’t want to hurt their feelings or stand out more than I already did. But I did find refuge in books.

The reading habit was my mother’s doing, instilled early in my childhood—her go-to move anytime I complained of boredom, or when she couldn’t afford to send me to the international school in Indonesia, or when I had to accompany her to the office because she didn’t have a babysitter. Go read a book, she would say. Then come back and tell me something you learned.

Smoking Addiction and quitting

THERE WAS A final stress reliever that I didn’t like to talk about, one that had been a chronic source of tension throughout my marriage: I was still smoking five (or six, or seven) cigarettes a day.
It was the lone vice that had carried over from the rebel days of my youth. At Michelle’s insistence, I had quit several times over the years, and I never smoked in the house or in front of the kids. Once elected to the U.S. Senate, I had stopped smoking in public. But a stubborn piece of me resisted the tyranny of reason, and the strains of campaign life—the interminable car rides through cornfields, the solitude of motel rooms—had conspired to keep me reaching for the pack I kept handy in a suitcase or drawer.

After the election, I’d told myself it was as good a time as any to stop—by definition, I was in public just about anytime I was outside the White House residence. But then things got so busy that I found myself delaying my day of reckoning, wandering out to the pool house behind the Oval Office after lunch or up to the third-floor terrace after Michelle and the girls had gone to sleep, taking a deep drag and watching the smoke curl toward the stars, telling myself I’d stop for good as soon as things settled down.

“Sometimes it didn’t matter how good your process was. Sometimes you were just screwed, and the best you could do was have a stiff drink—and light up a cigarette.”

Finally quitting smoking

“Initially, the pool game had also given me an excuse to duck out and have a cigarette on the third-floor landing. Those detours stopped when I quit smoking, right after I signed the Affordable Care Act into law. I’d chosen that day because I liked the symbolism, but I’d made the decision a few weeks earlier, when Malia, smelling a cigarette on my breath, frowned and asked if I’d been smoking. Faced with the prospect of lying to my daughter or setting a bad example, I called the White House doctor and asked him to send me a box of nicotine gum. It did the trick, for I haven’t had a cigarette since. But I did end up replacing one addiction with another: Through the remainder of my time in office, I would chomp on gum ceaselessly, the empty packets constantly spilling out of my pockets and leaving a trail of shiny square bread crumbs for others to find on the floor, under my desk, or wedged between sofa cushions.”

Faced with the prospect of lying to my daughter or setting a bad example, I called the White House doctor and asked him to send me a box of nicotine gum.

All the best in your quest to get better. Don’t Settle: Live with Passion.

In Learning to Lead: The Journey to Leading Yourself, Leading Others, and Leading an Organization, former chairman and CEO of Aetna, Ronald Williams shares his leadership principles for self-leadership, leading a team and leading an organization. Ron Williams is best known for his leadership at Aetna, where he transformed a $292 million operating loss into $2 billion in annual earnings. He serves as chairman & CEO of RW2 Enterprises, director for American Express, Boeing, and Johnson & Johnson. He holds an MS in Management from MIT Sloan School of Management.

success is not what you do on your own; it’s how many people have come along with you to reach higher than their expectations ever were.

In Four Seasons: The Story of a Business Philosophy, Canadian hotelier Isadore Sharp shared his life experience and the business philosophy that help him build one of the world’s biggest hotel chains: Four Seasons Hotels and Resorts,

If quality is your edge, you can’t compromise it.

HBR’s 10 Must Reads series is a collection of Harvard Business Review articles on a particular subject matter. HBR’s 10 Must Reads on Business Model Innovation is a compilation of some of the best insights and strategies on Business Model Innovation. Every section starts with an idea in brief, the problem and proposed solutions.

The articles highlighted in the HBR’s 10 Must Reads on Business Model Innovation include:

  1. Why Business Models Matter by Joan Magretta
  2. Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann
  3. When Your Business Model Is in Trouble: An interview with Rita Gunther McGrath by Sarah Cliffe
  4. Four Paths to Business Model Innovation by Karan Girotra and Serguei Netessine
  5. The Transformative Business Model by Stelios Kavadias, Kostas Ladas, and Christoph Loch
  6. Competing Against Free by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch
  7. Why the Lean Start-Up Changes Everything by Steve Blank
  8. Finding the Platform in Your Product by Andrei Hagiu and Elizabeth J. Altman
  9. Pipelines, Platforms, and the New Rules of Strategy by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary
  10. When One Business Model Isn’t Enough by Ramon Casadesus-Masanell and Jorge Tarziján
  11. Reaching the Rich World’s Poorest Consumers by Muhammad Yunus, Frédéric Dalsace, David Menascé, and Bénédicte Faivre-Tavignot

Why Business Models Matter by Joan Magretta

Business models are, at heart, stories that explain how enterprises work. Like a good story, a robust business model contains precisely delineated characters, plausible motivations, and a plot that turns on an insight about value. It answers certain questions: Who is the customer? How do we make money? What underlying economic logic explains how we can deliver value to customers at an appropriate cost?

A business model isn’t a strategy, even though many people use the terms interchangeably. Business models describe, as a system, how the pieces of a business fit together. But they don’t factor in one critical dimension of performance: competition. That’s the job of strategy.

 A good business model answers Peter Drucker’s age-old questions: Who is the customer? And what does the customer value? It also answers the fundamental questions every manager must ask: How do we make money in this business? What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?

A competitive strategy explains how you will do better than your rivals. And doing better, by definition, means being different. Organizations achieve superior performance when they are unique, when they do something no other business does in ways that no other business can duplicate.

Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann

To determine whether your firm should alter its business model, Johnson, Christensen, and Kagermann advise these steps:

  • Articulate what makes your existing model successful. For example, what customer problem does it solve? How does it make money for your firm?
  • Watch for signals that your model needs changing, such as tough new competitors on the horizon.
  • Decide whether reinventing your model is worth the effort. The answer’s yes only if the new model changes the industry or market.

A successful model has these components:

Customer value proposition.

  • The model helps customers perform a specific “job” that alternative offerings don’t address.

Profit formula

  • The model generates value for your company through factors such as revenue model, cost structure, margins, and inventory turnover.

Key resources and processes

  • Your company has the people, technology, products, facilities, equipment, and brand required to deliver the value proposition to your targeted customers. And it has processes (training, manufacturing, service) to leverage those resources.

In just three years, the iPod/iTunes combination became a nearly $10 billion product, accounting for almost 50% of Apple’s revenue. Apple’s market capitalization catapulted from around $1 billion in early 2003 to over $150 billion by late 2007.

Patience is the Key

Successful new businesses typically revise their business models four times or so on the road to profitability. While a well-considered business-model-innovation process can often shorten this cycle, successful incumbents must tolerate initial failure and grasp the need for course correction. In effect, companies have to focus on learning and adjusting as much as on executing.

When Your Business Model Is in Trouble: An interview with Rita Gunther McGrath by Sarah Cliffe

Columbia Business School professor RITA GUNTHER McGRATH studies strategy in highly uncertain, volatile environments. She spoke with HBR executive editor Sarah Cliffe about how to recognize an oncoming crisis—and seize opportunities to get ahead of competitors

Idea in Brief

With product life cycles growing ever shorter and competition cropping up in unexpected places, nearly every industry is facing disruption. How can you tell if your business model is running out of gas? For starters, if your next-generation innovations provide smaller and smaller improvements and your people have trouble thinking of new ways to enhance your offering. Pay heed to the signs and start experimenting with several new options until you find one that will turn your threat into an opportunity.

What are the signs that a business model is running out of gas?

The first clear stage is when next-generation innovations offer smaller and smaller improvements. If your people have trouble thinking of new ways to enhance your offering, that’s a sign. Second, you hear customers saying that new alternatives are increasingly acceptable to them. And finally, the problem starts to show up in your financial numbers or other performance indicators.

Build mechanisms that cause you to reexamine your assumptions.

Four Paths to Business Model Innovation by Karan Girotra and Serguei Netessine

Idea in Brief

The Problem

Business model innovation is typically an ad hoc process, lacking any framework for exploring opportunities. As a result, many companies miss out on inexpensive ways to radically improve their profitability and productivity.

The Solution

Drawing on the idea that a business model reflects a set of decisions, the authors frame innovation in terms of deciding what products or services to offer, when to make decisions, who should make them, and why the decision makers choose as they do.


The Transformative Business Model by Stelios Kavadias, Kostas Ladas, and Christoph Loch

A Business Model describes how a company creates and captures value. The features of the model define the customer value proposition and the pricing mechanism, indicate how the company will organize itself and whom it will partner with to produce value, and specify how it will structure its supply chain.

Basically, a business model is a system whose various features interact, often in complex ways, to determine the company’s success.

In any given industry, a dominant business model tends to emerge over time. In the absence of market distortions, the model will reflect the most efficient way to allocate and organize resources. Most attempts to introduce a new model fail—but occasionally one succeeds in overturning the dominant model, usually by leveraging a new technology. If new entrants use the model to displace incumbents, or if competitors adopt it, then the industry has been transformed.

Competing Against Free by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch

“The “free” business models popularized by companies such as Google, Adobe, and Mozilla are spreading to markets in the physical world, from pharmaceuticals to airlines to automobiles.

Four Tried-and-True Strategies

1. Up-sell

Introduce a free basic offering to gain widespread use and then charge for a premium version.

2. Cross-Sell

Sell other products that are not directly tied to the free product.

3. Charge Third Parties

Provide a free product to users and then charge a third party for access to them.

4. Bundle

Offer a free product or service with a paid offering.

Why the Lean Start-Up Changes Everything by Steve Blank

The lean method has three key principles:

First, rather than engaging in months of planning and research, entrepreneurs accept that all they have on day one is a series of untested hypotheses—basically, good guesses. So instead of writing an intricate business plan, founders summarize their hypotheses in a framework called a business model canvas.

Sketch out your Hypotheses

The business model canvas lets you look at all nine building blocks of your business on one page. Each component of the business model contains a series of hypotheses that you need to test.

Customer Development

Second, lean start-ups use a “get out of the building” approach called customer development to test their hypotheses. They go out and ask potential users, purchasers, and partners for feedback on all elements of the business model, including product features, pricing, distribution channels, and affordable customer acquisition strategies.

Listen to customers

During customer development, a start-up searches for a business model that works. If customer feedback reveals that its business hypotheses are wrong, it either revises them or “pivots” to new hypotheses. Once a model is proven, the start-up starts executing, building a formal organization. Each stage of customer development is iterative: A start-up will probably fail several times before finding the right approach.

Agile Development

Third, lean start-ups practice something called agile development, which originated in the software industry. Agile development works hand-in-hand with customer development. Unlike typical yearlong product development cycles that presuppose knowledge of customers’ problems and product needs, agile development eliminates wasted time and resources by developing the product iteratively and incrementally. It’s the process by which start-ups create the minimum viable products they test.

Quick, responsive development

In contrast to traditional product development, in which each stage occurs in linear order and lasts for months, agile development builds products in short, repeated cycles. A start-up produces a “minimum viable product”—containing only critical features—gathers feedback on it from customers, and then starts over with a revised minimum viable product.

Finding the Platform in Your Product by Andrei Hagiu and Elizabeth J. Altman

Idea in Brief

The Problem

Many companies that sell products or services either don’t realize they could turn their offerings into a platform business or struggle to do so.”

The Opportunity

By becoming a multisided platform (MSP) that facilitates interactions between parties, a company may be able to provide new revenue sources while also preventing competitors from stealing market share from its product or service.

FIVE OF THE TEN MOST VALUABLE COMPANIES in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms  (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same industries that provide only products or services: For instance, Airbnb is now worth more than Marriott, the world’s largest hotel chain.

Pipelines, Platforms, and the New Rules of Strategy by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary

Idea in Brief

The Sea Change

Platform businesses that bring together producers and consumers, as Uber and Airbnb do, are gobbling up market share and transforming competition. Traditional businesses that fail to create platforms and to learn the new rules of strategy will struggle.

The New Rules

With a platform, the critical asset is the community and the resources of its members. The focus of strategy shifts from controlling to orchestrating resources, from optimizing internal processes to facilitating external interactions, and from increasing customer value to maximizing ecosystem value.

Focus

  • Facebook, for example, launched with a narrow focus (connecting Harvard students to other Harvard students) and then opened the platform to college students broadly and ultimately to everyone.
  • LinkedIn launched as a professional networking site and later entered new markets with recruitment, publishing, and other offerings.

Permissionless Innovation

Some platforms encourage producers to create high-value offerings on them by establishing a policy of “permissionless innovation.” They let producers invent things for the platform without approval but guarantee the producers will share in the value created.

Airbnb and Uber rate and insure hosts and drivers, Twitter and Facebook provide users with tools to prevent stalking, and Apple’s App Store and the Google Play store both filter out low-quality applications.

When One Business Model Isn’t Enough by Ramon Casadesus-Masanell and Jorge Tarziján

Trying to operate two business models at once often causes strategic failure.

Yet LAN Airlines, a Chilean carrier, runs three models successfully. LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights.

LAN’s multimodel success comes from recognizing the complementarity of its two high-end services and the distinct, or substitute, nature of its no-frills offering. LAN came to that insight by analyzing the major assets that the models share and the compatibility of the models’ operational resources and capabilities. It recognized that the more the models have in common, the more likely they are to generate greater value together than apart; the less they share, the more likely they are to be best executed separately.

  • Netflix runs two business models for its DVD-by-mail and its streaming-video services.
  • In emerging markets a bank sometimes creates a separate company to offer credit to lowand middle-income customers, as Banco Santander-Chile has done with Banefe.
  • IBM and Compaq, for instance, supplemented their reseller distribution model with a direct-sell model to counteract Dell’s growth in the 1990s.
  • The forestry company Celulosa Arauco turns its trees into paper pulp under one business model and into wood panels for high-end furniture under another.

Reaching the Rich World’s Poorest Consumers by Muhammad Yunus, Frédéric Dalsace, David Menascé, and Bénédicte Faivre-Tavignot

Idea in Brief

The Problem

Poverty reaches far beyond emerging markets. In the European Union alone, almost 120 million people—nearly 25% of the population—are deemed at risk of poverty or social exclusion.

The Current Approach

Corporations usually try to meet the needs of poorer consumers with low-cost, low-price offers while still making a profit. They have improved access to many products and services, but a substantial number of consumers are still largely excluded.

POVERTY IS NOT JUST AN emerging-market problem. In the United States more than 45 million people, or 15% of the population, are officially poor, according to the Census Bureau. What’s more, this percentage has increased every year but one (2006) since the 21st century began. At 16%, Japan is doing no better. And in the European Union almost 120 million people—one in every four—are classified as at risk of poverty or social exclusion.

Budget Market

Most automakers have offered low-budget cars for decades: The Model T Ford, the VW Beetle, the Mini Cooper, and the Citroën 2CV were in their time designed for what their manufacturers saw as the budget market. Low-cost “hard discounters” such as Aldi and Lidl in Europe and Market Basket in the United States have emerged relatively recently in the retail industry.

All the Best in your quest to get Better. Don’t Settle: Live with Passion.

We were “po.” That’s a level lower than poor.

In Finding Me: A Memoir, American actress Viola Davis chronicles her roller-coaster journey from growing up in abject poverty to Hollywood fame. Viola is deeply personal, vulnerable, reflective, funny and emotional about the path she took from being a scared young girl to becoming one of the most influential actresses of her generation. I am a super fan of How to Get Away with Murder, a legal thriller in which Viola stars as Annalise Keating, a law professor; the series is one of the few television shows that I followed religiously when it was airing. I teared up a lot reading Finding Me by Viola Davis as I could connect to her story of growing up in poverty, dealing with childhood trauma, family drama, struggle, determination and eventual triumph.

Success is absolutely wonderful, but it’s not who you are. Who you are is measured by something way more abstract and emotional, ethereal, than outward success.

First published in 1965, A Technique for Producing Ideas is a classic book used by advertising copywriters, poets and writers to generate great ideas. Young’s thought on the technique for producing great ideas was first presented to graduate students in advertising at the School of Business of the University of Chicago and later before several gatherings of active advertising practitioners.

In A Technique for Producing Ideas, American advertising executive and first chairman of The Advertising Council, James Webb Young highlights a five-step process for generating great ideas. 

  • First, the gathering of raw materials—both the materials of your immediate problem and the materials which come from a constant enrichment of your store of general knowledge.
  • Second, the working over of these materials in your mind.
  • Third, the incubating stage, where you let something beside the conscious mind do the work of synthesis. 
  • Fourth, the actual birth of the Idea—the “Eureka! I have it!” stage. 
  • And fifth, the final shaping and development of the idea to practical usefulness.

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